How exactly to Use Salesforce Commerce Cloud SEO

How exactly to Use Salesforce Commerce Cloud SEO

Using Salesforce commerce SEO may help you rank saturated in search engine results pages (SERPs), resulting in more exposure and user clicks. The rich architecture of SFCC also helps it be simple for companies to optimise their websites.

If someone searches for "buy whey protein powder," for instance, you may develop a custom 404 page that lists comparable items or redirects to your product category.
1. Improve your URLs

Salesforce Commerce Cloud offers a framework for organisations to create high-performance SEO services that boost organic traffic, improve sales and conversions, and increase gross merchandise value. The program also assists companies in developing a user-friendly storefront for both customers and search engines.

SFCC enables companies to optimise their URLs by offering them with memorable and distinctive names. Furthermore, the programme assists organisations in creating unique permalinks and notifies them to any duplicate URL routes.

SFCC also supports schema markups, which aid se's in comprehending this content of a page.
2. Improve your content

Commerce on Salesforce SEO (often known as SFCC) is an online store marketing approach that assists companies in increasing organic search traffic to their websites by generating new clicks. As time passes, this results in more conversions and a greater ROI.

SFCC offers a wide variety of content optimisation choices for ecommerce marketers and merchandisers' product, brand, and category sites. This contains built-in tools for setting and maintaining metatag rules for homepages, products, categories, folders, and content assets. In addition, it encourages using user-generated content (UGC) such as reviews to improve organic internet search engine positions.
3. Enhance your product pages

Salesforce Commerce Cloud (formerly Demandware) is among the most effective ecommerce solutions for retailers. It offers a level of customisation for huge organisations that other CMS systems, like as Magento and Shopify, usually do not.

It also allows you to divide your XML sitemap files by product, brand, or category. This allows Google to focus on indexing your website's most essential pages.

If a page is no longer available, you should 301 redirect it to a comparable product, parent brand, or category. Customers will not be delivered to a 404 error page because of this.
4. Improve your brand pages

Commerce on Salesforce SEO allows marketers and merchandisers to utilize the material they post on brand, category, and product sites for his or her items. This material may assist in the improvement of organic search results and also the generation of fresh clicks from interested clients.

For example, in case you have a large number of goods that are regularly discontinued and don't want to serve up a generic 404 page, you may redirect such sites to comparable products, parent brands, or categories (this takes development). This way, the page content stays relevant for users.
5. Improve your category pages

Salesforce Commerce Cloud (or SFCC, since it is normally called among long-term e-commerce specialists) allows businesses to generate high-performance SEO services that boost organic traffic, sales, and GMV. In addition, it assists them in developing a rich site layout that's simple to browse for both users and se's.

Duplicate content concerns on category pages are normal among enterprise merchants offering vast product catalogues. That is particularly true for items that have many versions, such as for example light bulbs. To handle this, canonical URLs to the root product page should be implemented.
6. Make your product description pages more desirable.

Salesforce commerce (previously Demandware) is one of the market's most powerful ecommerce solutions. This can be a popular platform for major retail firms, also it offers excellent merchandising features. In addition, it aids firms in streamlining their analytics and reporting processes.

It is essential that you hire a skilled Salesforce commerce SEO specialist to work with you in optimising your website. They can ensure you're following a appropriate SEO guidelines for your company and help you in achieving top rankings.

Salesforce commerce offers merchants an easy-to-use solution for developing high-performance SEO services that enhance organic traffic, increase sales and CTR, and increase gross merchandise value.
8. Improve your meta data

Salesforce Commerce Cloud (SFCC) can be an eCommerce platform that helps big and medium-sized enterprises simplify their analytics.  salesforce commerce cloud seo  supports the generation of new clicks for your organisation by positioning it at the top of search engines.

The homepage meta description is a 160-character summary of what customers will discover on your website, and it's really critical in getting them to click on your link.

A crowded main page is a no-no when it comes to SEO. Instead, consider emphasising your unique selling proposition & most crucial items.
9. Improve your social media presence



Salesforce Commerce Cloud (or SFCC, as long-term ecommerce specialists refer to it) is among the most powerful ecommerce systems available. It is the retail platform of choice for major retailers, and it is recognised because of its capacity to enable hyper-personalization, omnichannel strategy, complicated data management, and much more.

SFCC SEO  tools assist merchants in developing high-performance SEO service programmes that increase organic traffic, sales, and GMV. In addition they allow them to create rich site design that is simple to browse for both customers and se's.
10. Improve your reviews

The Salesforce Commerce Cloud (previously Demandware) infrastructure is sophisticated, with an enormous ecosystem that SEO teams must traverse so as to function well. I could assist SEO teams in navigating this difficult terrain and identifying search growth prospects. Let me help your  SFCC SEO  requirements, from keyword data to website relevance, to help you accomplish the income gain your team deserves! Begin with a free of charge SFCC audit. More info could be found by clicking here.

After adding FAQs to their product pages, Roller Skate Nation observed a growth in organic search revenue.